Client’s Challenge
Consolidate $100M in Media Spending
Our client was purchasing media through several vendors across their 14 division marketing teams. The goal was to streamline $100M in media spending via an enterprise media partner.
Case Studies
Media Vendor Consolidation for Fortune 100 Healthcare Organization
Our Solution
Process, Implementation Planning & Change Management
Our team led the vendor consolidation process, as well as the implementation plan, including change management activities, to ensure a successful transition.
Value Realized
Streamlined Pricing & Service Levels
Our team effectively delivered all requested information during the consolidation process and assisted our client in making a timely and informed decision on a new vendor, as well as negotiating pricing and service levels. Our client achieved the projected ROI.
Project Details
Our client’s 14 division marketing teams were each purchasing media through local agency partners.
The teams were duplicating efforts and costs by working with individual agency partners for local media buying. After recognizing consolidation of vendors as a cost-saving opportunity, this Fortune 100 Healthcare Organization hired InfoWorks and our business management consultants to manage the selection of an enterprise media partner.
InfoWorks led the vendor selection process and negotiated standardized pricing and service levels.
Our team interfaced with multiple vendors throughout the process to deliver requested information and presentations, resulting in the final decision. Following selection, we negotiated with the media partner to agree on standard pricing and service level agreements.
We created a comprehensive change management plan to ensure adoption of new processes.
Our consultants worked closely with our client’s team and the selected media vendor to develop change management plan. The plan involved performing a stakeholder analysis to pinpoint areas requiring resistance management. Our team coordinated onboarding activities, including an internal communications plan and development of a change champion network. We also developed a team charter for the group owning the enterprise vendor relationship. Finally, we established an ongoing process to support adoption and utilization of the new vendor.
These initiatives helped our client realize the projected ROI from the vendor consolidation.
