Client’s Challenge
Our client needed help regaining control of their market rebranding efforts after several stops and starts to create a holistic market brand across the enterprise.
Case Studies
Supporting Strategy and Execution for Healthcare Market Rebrands
Co-created signage strategy, guidelines, and implementation for over 200 sites of care
Our Solution
Our team worked with multiple internal stakeholders and external vendors to develop scalable solutions that we then used to effectively rebrand hundreds of sites across different markets.
Value Realized
InfoWorks’ leadership and expertise allowed the client to meet aggressive deadlines and save millions of dollars in additional remediation work with the creation of new and improved standards.
Project Details
A large healthcare organization began an effort to rebrand their facilities under a unified brand. However, the pandemic slowed progress and added additional complications to the work. The result was a fragmented approach to the initiative which led to the need for rework and an improved processes for both strategy and execution.
The InfoWorks team began uncovering the current state of affairs and documenting opportunities for improvement. By working with new vendor partners and a new internal leadership team, strategies and guidelines were developed to correct the course of the project and identify prior work that would need to be replaced to reflect the goals of the program.
Once there was consistent alignment and a proven methodology, the broader team launched several successful market rebrands, thus proving the efficacy of the approach while continuously iterating along the way.
As a result of InfoWorks’ successful engagement with the client team, the organization intends to scale these rebranding efforts to impact the entire enterprise over the coming years.
