Case Studies
Change Management for the Launch of a New Brand and Asset Catalogue
Supporting the engagement of more than 40,000 users transitioning from an outdated system to a modern brand asset platform.
Client’s Challenge
A large organization was relying on an outdated, hard‑to-use system for managing brand assets and marketing materials. With more than 40,000 users, the platform had become inefficient and increasingly difficult to support. As the organization prepared to introduce a modern replacement, they needed strategic change management to guide the transition. This included notifying all users of the system’s retirement, preparing thousands of employees to adopt the new platform, and developing clear communication, training, and engagement strategies. Ensuring users felt supported throughout the shift was critical, and the scale and diversity of the user base made structured adoption planning essential to the success of the new technology.
Our Solution
InfoWorks partnered with the client’s technology team to deliver comprehensive change management for the new platform rollout. We developed a clear, phased communication strategy, facilitated stakeholder engagement through product testing and feedback sessions, and supported the creation of training materials and practical use‑case guides. To prepare end users for go‑live, the team hosted targeted Q&A sessions and built a reinforcement plan to sustain adoption after launch. This coordinated approach ensured users were informed, equipped, and supported throughout the transition.
Value Realized
InfoWorks helped the organization maximize adoption and ensure a successful launch of the new platform. Our involvement strengthened alignment between the technology team and end users and allowed the technical group to focus on system quality while we managed communication and change needs. By anticipating user questions, common scenarios, and potential pain points, we reduced friction at launch and increased overall readiness.
Within six months of go‑live, roughly 10,000 new users had begun engaging with the platform, extending its reach well beyond the original legacy system population.
Project Details
To support a smooth transition to the new brand asset platform, InfoWorks worked closely with the client to involve end users early and build confidence ahead of launch. We engaged a peer network of employees from across the organization to participate in product testing, validate functionality, and provide practical feedback on training materials and communications. Their insights ensured the system reflected real user needs and helped establish early familiarity before rollout.
InfoWorks also coordinated opportunities for the technology team to introduce the new platform to key stakeholder groups. These sessions created visibility, generated interest, and allowed leaders and end users to understand how the updated system would support their work. In preparation for go‑live, our team developed contingency communications that could be deployed immediately if issues arose, along with clear reference materials to guide employees as they learned the system and supported colleagues in using it.
