Reduce Risk. Accelerate Innovation.
Digital Product Strategy & Development Services
Transform your ideas into scalable digital products that meet the real needs of users. InfoWorks blends product strategy, research, design, and custom development to help you reduce risk, drive innovation, and deliver products that work.
End-to-End Digital Product Design & Development Services
Digital product success doesn’t happen by chance. It’s built on a launchpad of strategy and research, powered by design, and propelled by technology. InfoWorks supports every stage of digital product development, from defining strategy and validating ideas to designing, coding, and testing solutions that perform in the real world.
Our interdisciplinary team of strategists, architects, designers, and engineers works closely with you through every step of the journey. Whether you’re envisioning something new or evolving an existing product, we help you move from concept to launch with high-performance products.
Software Strategy & Architecture Services
Lay the foundation before you build. We define the right solution, align stakeholders, and ensure your software investment delivers lasting value. Through a structured discovery and architecture planning process, we create a plan that de-risks development and positions your software to deliver measurable results.
Custom Software Development Services
We build robust custom applications using modern technologies. As a digital product development consultancy, InfoWorks delivers maintainable, high-quality software applications designed for performance, growth, and security.
Rapid Software Prototyping Services
Bring your concept to life quickly with rapid prototyping. We use accelerators and proven design patterns to turn ideas into functional prototypes. These prototypes validate assumptions and instill certainty in stakeholders.
User Experience (UX) & User Interface (UI) Design Services
Our digital product design services create customer experiences that are intuitive, accessible, and engaging. We design around how people actually use your product, making interactions feel effortless. From wireframes to full design systems, our design experts deliver software that looks great and works even better.
User Research Services
User research grounds your software in evidence so you can build digital products that perform for your business and the people who rely on them. Our researchers collect target audience intel to guide your product development.
Software User Testing Services
Validate your software before it reaches real users. We uncover potential points of friction and reduce risk through structured end user testing and user acceptance testing. Rest assured that your software works as intended in real-world conditions.
Why Organizations Choose InfoWorks for Digital Product Strategy & Development
Every project with InfoWorks is a partnership built on collaboration, expertise, and accountability. We help you design and launch the right solution through a flexible, transparent workflow focused on lasting value.
Concierge Partnership
We guide you from ideation to launch, meeting you where you are and adapting to your team’s structure, tools, and processes. Whether you need a full product team or targeted expertise, our team fits into your workflow and moves your vision forward.
Consultant DNA
Our people are consultants at heart. We ask questions, share ideas, and challenge assumptions to make sure every decision adds value. You’ll get honest input from professionals who care as much about your success as you do.
Whole-Team Approach
You get more than software developers. Our teams bring together designers, product owners, scrum masters, business analysts, and QA specialists under one roof. We’ve worked across industries and enterprise systems, so we understand how to connect strategy, design, and development. This full-spectrum methodology provides your project with technical depth and alignment from the outset.
Value-Driven Focus
We focus on outcomes that create measurable business value, informed by your goals. By combining upfront strategy and design with agile development, we help you create competitive advantages. Our tools for application and data analytics shorten startup timelines and improve efficiency, allowing you to see results faster.
Quality That Lasts
We engineer every application for long-term performance and reliability. Our team adheres to rigorous design standards, conducts thorough code reviews, and implements quality assurance practices to prioritize stability, scalability, and ease of maintenance. The result is software that performs reliably today and remains adaptable as your business and technology evolve.
Our Process for New Product Development
Smart new product development consulting starts with understanding, not coding. InfoWorks firmly believes that the best way to increase adoption is to make products that truly meet user needs. A strong launch depends on a clearly defined product roadmap, validated functionality, and a shared vision of success.
The biggest risk in custom software development is the urge to “just start writing code.” Skipping the groundwork leads to two expensive outcomes: products that fail to meet user expectations, and rework that costs much more than identifying and fixing issues upfront.
Our process eliminates that risk. We use a two-phase framework to move from product concept to execution with clarity and confidence.
Phase 1
Strategy & Design: Digital Product Planning Services
A user-centered, research-driven, design-first approach to new product development is proven to de-risk the creation of innovative digital products.
The foundation of a strong product begins here. We start by aligning your stakeholders and clarifying the problem we’re solving. Our team conducts interviews, researches target audiences, and maps existing workstreams to uncover pain points and opportunities.
Through workshops and rapid prototyping, we validate ideas early and refine them with feedback from real-world users. Each insight shapes the product’s scope, technical requirements, and experience design. The outcome of this phase is a comprehensive Project Brief, a complete blueprint that includes:
- A clear, vetted problem statement and business objectives.
- User research findings, personas, and journey maps.
- Annotated wireframes, prototypes, and visual design concepts.
- User stories and a feature roadmap.
- Architecture recommendations, hosting strategy, and cost estimates.
Our digital product strategy services eliminate guesswork. We design your product around verified use cases, creating a solid foundation for predictable outcomes.
Phase 2
Development & Delivery: Digital Product Development Services
With the blueprint in place, our digital product engineering service develops your product with precision. We work in agile sprints to maintain flexibility while making tangible progress. Each sprint includes planning, coding, testing, and review to keep quality high and surprises low.
As a digital product engineering company, we bring together a cross-functional team to turn strategy into reality. Our developers, architects, designers, product owners, project managers, and QA specialists work side by side throughout the build process. We utilize code reviews, testing, and continuous integration to maintain performance, security, and reliability. By the end of the digital product development phase, you have:
- A fully developed and tested application deployed in your environment.
- Documentation and support plans for easy hand-off and long-term success.
- A roadmap for continuous improvement, enhancements, and scaling.
Let’s build something that lasts.
Partner with InfoWorks for digital product strategy consulting. We help you plan, design, and develop new digital products that perform for your users and your business.
Get started.
Start the conversation and explore how our digital product strategy and development services can help you move from idea to impact.