Client’s Challenge
Our client’s products were not well-received by customers. They required a methodology around product visioning to accompany their product solution process.
Case Studies
Product Visioning for a Leading Health and Wellness Firm
Our Solution
Our team developed an understanding of problems customers were having, collaborated with the stakeholder team, and developed and initiated a process for vetting potential products.
Value Realized
The client’s team was able to work more effectively across departments, reduce time and resources waste by vetting product vision, and improve customer satisfaction.
Competencies Utilized
- Product strategy
- Roadmapping
- Process improvement
- Agile project management
Project Details
The client was building products that were not being adopted, wasting time, effort, and capital in the process. They desired a better approach to the technology lifecycle. There was no methodology on how a product was visioned, only a process on how the product was solutioned.
It was discovered that the client’s development team took on all asks from sales and management teams which resulted in constantly shifting priorities and an inability to provide a cohesive message to their customers on what was being built. Many times, when projects were completed, their customers were delivered a product that they didn’t want.
Our team developed a strategy session at the senior leadership level to understand where the product needed to go. We then installed a cross functional team to partner with product management on understanding what problems the client’s customers were having. With this knowledge, we were able to collaborate with key stakeholders to bring vision to the group.
Our team also installed an intake process that only solutioned efforts that had been fully vetted and designed to the business problem, so that a solution met the challenges of their customers. Prioritization meetings were pushed back to the senior leadership teams for transparency and proper asset management.
Armed with an education around technology strategy and value, the client’s team developed transparency in work efforts and were able to implement a process of creating problem statements prior to solution development. Their customers were happier, time and capital waste was minimized, and teamwork improved.
