Our client had an ambitious goal to rebrand the 400+ sites of care located within one state under a single market name.
Capturing the full value of that market position was hindered by the lack of a unifying brand. The sites had previously been operated by four separate divisions, with no continuity of brand or visual identity, multiple vendor partners and no common, standardized marketing processes.
The objective was to develop a rebrand project plan and timeline that would align stakeholders and drive rapid implementation in that state, as well as scale for use in multiple other states going forward.
Our team was engaged as a strategic, integrated partner to help manage the ambiguity and complexity of a healthcare branding project of this scale.
The work required complex program management through project management of specific workstreams and creation of deliverables such as project timelines, detailed project plans, job aids, and process flows. Additionally, our team contributed to executive reports and presentations.
Through collaboration with InfoWorks, the client was able to complete the initial brand implementation in a timely manner.
The development of a detailed project plan, supporting documentation and reports allowed for scalability, setting the stage for subsequent brand initiatives in additional markets.