The client wanted to rebrand over 400 sites of care within one state under a single market name. Previously, these sites had been operated by four separate divisions and there was no continuity of visual identity, standard vendor partners, or processes.
InfoWorks provided program and project management expertise, facilitating the creation of deliverables, facilitating communications, and streamlining processes.
Using scalable processes and toolkits built by the InfoWorks’ team, the client was able to successfully and efficiently navigate the rebranding initiative.
Our client had an ambitious goal to rebrand over 400 sites of care within one state under a single market name. Previously, these sites had been operated by four separate divisions and there was no continuity of visual identity, standard vendor partners, or processes.
The objective was to develop a rebrand timeline and project plan that could guide not just this rebrand initiative, but also multiple future rebrands in other states while concurrently completing the initial rebrand.
We were engaged as a strategic partner to help manage the ambiguity and complexity of a project of this scale. The work ranged from complex program management through project management of specific workstreams, creating deliverables such as project timelines, detailed project plans, job aids, and process flows while also contributing to executive reporting and presentations. The InfoWorks team frequently facilitated meetings and communicated with multiple levels of the organization across functional areas, including executive leadership.
Due to InfoWorks’ program and project management expertise, the client was able to complete the initial rebrand in a timely and efficient manner, allowing them to move forward with subsequent rebranding initiatives.
